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Our responsibility for our society

Social Trade Facilitation Background:
“Conceptualized” The Self Employed Community Association (SAMADAN) has been promoting an integrated approach to livelihood security of Communities in the informal sector for decades. It has been actively working towards Community empowerment. SAMADAN comprises grassroots producer groups, cooperatives and federations around theworld. The SAMADAN model of self-reliance is based on organizing a Community to gain full employment and through self reliance.

SAMADAN- Trade Facilitation Centre: In response to the demand for creating sustainable livelihood strategies for the poorest of the poor Community producers, Norstar Unlimited is presenting The SAMADAN -Trade Facilitation Centre (TFC)scheduled to be established in 2013 as the commercial arm of SAMADAN with more than 15000 Community Designers in the textiles and handicrafts sector. The vision of the "SAMADAN" TFC was to ensure that the crafts Community in the informal sector have socio-economic security and full employment, by building a grassroot business enterprise of the Designers. "SAMADAN" TFC achieves this socio-economic security adn employment by efficient coordination of the design, production, and marketing of their products and services in local and international markets.
"SAMADAN" TFC has program to transform the grassroot craft activity into a full fledged commercial enterprise. Erstwhile the Designers Community though skilled in hand embroidery had to forcibly migrate in search of work, or undertake strenuous manual labor. The trade of their old valuable embroidered torus would typically occur during distressed time. This would occur with traders and middlemen since the Designers had access to a very limited market. Moreover the Designers only had their traditional skills but were unaware of changing styles to satisfy the demand in the current markets.Lack of market information hindered Designers from building a strong relationship with the buyers. With the inception of "SAMADAN" TFC, integrated supply chain mechanism was created and the production became organized and targeted to market demands.
The product range produced by shareholders of "SAMADAN" TFC and marketed by TFC includes
• Apparels,
• Home furnishings
• Accessories, Stationary and Gift

SAMADAN 'TFC’s Mission:
The "SAMADAN" TFC is the business organization of the Community Designers members of SAMADAN. The main objective is creating value for its members by developing, manufacturing, marketing and selling its members’ craft to ensure a sucessful livelihood.


The "SAMADAN" TFC’s Mission:
1. Provide its members (shareholders) long term livelihood security by selling the embroideries and craft skills of its shareholders (members).
2. Enroll increasing number of rural Designers Community into its membership
3. Become the largest organized producer and seller of handcrafted textile based embroideries in the world.
4. Revive and grow the ethnic embroidery skills of its member’s communities
5. Evolve a business model which balances between the livelihoods and market.
TFC will continuously strengthen its functions and processes to fulfill its missions and to appropriately and timely respond to the ever changing market dynamics.

• Embroidery- All the products are hand embroidered hand crafted
• 65% of the sales proceeds go directly to the Designers
• Not only are the Designers, the suppliers of the company, more importantly they are managers and owners (shareholders) of the company

SAMADAN 'TFC’s Operations:
"SAMADAN" TFC’s Operations begin at its Common Resource Centre, also known as "SAMADAN" TFC’s headquarters and also it’s Common Facility Centre with over 100 machines right from cutting to finishing stages. This centre also has the warehouse and a state of the art design cell. TFC works on a demand driven approach. Based on the market demand and forecasts the in-house design staff of TFC continuously develop on the new product and design considering the national and international market trends, buyers preferences, and even for its own brand for retail customers. TFC mostly works on the 3 seasons for the retail market, focusing more on festivals of the season and follows the buyers season cycles. Master crafts persons are involved in the sampling process. "SAMADAN"TFC’s main production has tobe carried out in the homes of the Designers, and hence it is not a production carried under one roof. Therefore products have to travel to the districts. Raw material is procured at the TFC based on the orders received and merchandise plan of the retails stores. ‘State of the art’ ERP software calculates exact requirements for each order. Products shall be semi finished at the Common Facility Centre and sent for the embroidery at the villages with composite kits that contain products, mirrors, threads and other accessories. At the district level the trained leaders – spearhead team is responsible for the day to day distribution of the products for the embroidery and collection of the embroidered pieces. Hence no Community goes back without work from the center, and payments are done on the spot. Over and above the leaders are responsible for day to day quality checks at the villages’ level. The whole process is monitored using an advanced ERP solution TFC has a highly decentralized production base spread across 200 villages, 60 groups and 3500 Designers. Hence the major challenges are
• Maintaining uniformity in hand embroidery
• Effective monitoring of quality control system
• Cost reduction.TFC has tried to overcome some of these challenges by product standardization, cutting down processing costs and seeking effective vendor development. The major tasks undertaken by TFC include: Establishing market linkages TFC has a well designed marketing strategy across a range of channels. These include a judicious mix of dedicated retail outlets, institutional sales by way of Business to Business marketing, exhibitions in major metro and emerging cities in India and exports to the USA, Europe, South Africa, Japan and promotinge e-marketing through the TFC portal. TFC has two retail stores in United Kingdom and Spain, and is planning to open 2 more outlets.
Training and Capacity Building: TFC has brought the innovative solutions which help the Designers to build their competitive edge in the in the market. TFC has designed training modules that aim at encouraging a continuous skill up gradation and new skill development for the Designers. TFC continuously assesses the skill levels of Designers with Grade levels of A, B, and C providing an analysis of their embroidery skills. Special training modules are prepared for C grade and B grade Designers to upgrade their skills, orientation of the shareholders, Quality checking measures,shareholder members of the master crafts Community to run common production center, Costing, Business planning, production planning, and Micro enterprise management. TFC has also partnered with design specialists and institutions like Schools of Designs to address the need for continuous skill up gradation for its Designers. TFC is also engaged in building the capabilities of its Designers as grassroots managers to ensure efficiency at all stages of operations. The grassroots Designer leaders are trained in all aspects of managerial training by the SAMADAN Managers School TFC and linkages with various establishment managemnet service development facilities.

Deploying Technology to enhance productivity: The craft Designers being scattered across numerous villages in the under developed countries has been a major challenge facing TFC operations. In order to improve the efficiency of the supply chain and be able to track orders processes, improve speed and efficiencies and be able to track orders, TFC has implemented a MIS system. This has resulted in strengthening the backward linkage (namely distribution of work, collection, wage generation, wage tracking, quality tracking) and also in improving the overall business strategy and operations.

Target Status of TFC:
• Annual Turnover: over 5Million USD
• Total Employment Generated: Rural Designers, Urban garment workers
• Provides an average monthly income of USD 200.
• Established a state of art Common Facility Centre with the production capacity of 1350 pieces a day
• Target for Trained young members of SAMADAN in multiple garmenting skills from cut to finish at least 200.
• Business partnerships with large National retailers and International buyers.
• TFC has to organized fashion shows with a premium product range.
• TFC cadre of Grassroots business managers to be established for streamlineing the entire production process and establishing a robust supply chain
• Technical Partnership with IFC to evolve a commercial business strategy.
• Provide market access and business development services to grassroots Designers groups from SAARC.
• Constitute a core group within the country's Ministry of Textiles to enable formulate pro-poor policy.
• TFC is to actively work on initiating the Community and Trade task force to mainstream the designer Community into a global trading organization with consultations with policy makers.

Financial Performance of the Company
• Target -Share Capital of Company: $500,000
• Target- Income of the Company: $1.5 Million
• Target- Total asset of the Company: $750,000

Way TFC Forward: TFC Concept has traversed a significant distance along the path of building as a model, Designers owned, sustainable business enterprise. TFC  is clear on the future journey. TFC needs to communicate the USP of “Hand Embellishment” successfully. TFC has gained experience in the retail market through both Business to Business and Business to Consumer businesses and feels that it is the right time to start focusing on marketing embellishments. TFC’s marketing focus now is to communicate TFC product as “Wearable Art” instead of a garment.
TFC’s strategy is proposed which focuses on the ethnic / ethno modern Community apparels, home furnishings and gifts /accessories in the high end premium market, the mainstream fashion market, and staple products market. TFC is entering into the high end premium market segment by co-branding with the labels and designers or design houses. The strategy is to market the embroideries and designs so as to get more remuneration to the Designers Community. TFC plan to achieve the 100% growth in the business in the next 3 years.

About -
Norstar Unlimited

We are known as "Trade Facilitators" We review how procedures and controls governing the movement of goods across international borders can be improved to reduce associated cost burdens, maximize efficiency.

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